Introduction
This programme is designed to help you develop the necessary skills and techniques required to produce clear, customer focused correspondence, quickly and efficiently with impact and influence.

It is ideal for any individual who relies upon using these skills on a daily basis and who would benefit from developing an organised and structured approach.

Typical Objectives:

	Using a variety of techniques including AIDA and the 5C’s
	Effectively structuring letters and reports
	Understanding and apply the principles of ‘Plain English’
	Implementing tips regarding writing email, and email etiquette
	Writing professional and effective correspondence

Sample Programme
A pre-course questionnaire is included free of charge and delegates are encouraged to bring work place examples.

Outline

	Welcome and introductions
	The aim of written communication and the 5C’s
	What is business language? Current thinking regarding business grammar and ‘Plain English’
	Use of punctuation in constructing sentences and paragraphs.
	Why jargon, slang and too many abbreviations get in the way of understanding
	Presenting your information in an organised, logical sequence
	Expanding your vocabulary to keep your writing alive
	Tailoring your message to the reader’s needs - using punchy openings to gain interest and compelling endings to ensure results
	Emails and etiquette - ensuring your message is received as intended
	How to proof read and edit your writing to save time
	Using a checklist and structure to ensure you get it right first time
	Creating a personal action plan

Activities to consider:

	Mind Mapping
	NLP in Business
	Speed Reading

Satisfaction
Rating
2007

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Return on Investment