The Brief
Peugeot were becoming increasingly aware of their Sales Team’s tendency to give a ‘canned’ presentation. Many of their Sales Team knew their products so well, that they had lost their edge of enthusiasm.

At the other end of the spectrum there were new/graduate managers whose main thoughts of presenting conjured up images of FEAR! They were faced with the prospect of influencing groups of people who they perceived as having more experience and knowledge than themselves.

The Solution
Starting with in depth research into current practise and desired outcomes, we designed programmes to address the particular needs of both sets of delegates, and the organisation.

The sales team programme focused upon:
• Keeping presentations fresh and rekindling enthusiasm
• Developing flexibility
• Making the most of personality without becoming overbearing
• Avoiding clichés, jargon and buzz words
• Using visual aids sparingly – not as a prop

The new managers’ course emphasised:
• Training their ‘butterflies’ to fly in formation
• Creating impactful presentations in the minimum of time
• Delivering messages that stick in the subconscious of their audience
• Using their body and voice to greater effect to anchor messages
• Room set up and using equipment to advantage

Both sets of delegates appreciated the fact that we had listened to their particular needs and therefore the content was of high relevance. As a result, they were able to implement ideas in the workplace immediately, to great effect.